The key emphasize in doing swot is to identify the factors that are the strengths or weaknesses in comparison to the competitors. ![]() Therefore, it is easier to identify if a factor is a strength or a weakness when it’s defined precisely.īenchmarking. However, it can also be a strength if the company has the most valuable brand in the market, valued at $100 billion. For example, “brand image” might be a weakness if the company has poor brand image. Very often factors which are described too broadly may fit both strengths and weaknesses. For example, firm’s organizational structure can be a strength, a weakness or neither! In such cases, you should rely on:Ĭlear definition. It is also hard to tell if a characteristic is a strength (weakness) or not. ![]() Often, company’s internal factors are seen as both, strengths and weaknesses, at the same time.
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